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Sunflower Is at Forefront of Latest Launch

New range of sun care from Payot Paris to debut in Spring 2010.

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By: TOM BRANNA

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The sunflower needs to turn to the light in order to flower, which refers to heliotropism. To adapt, this plant has developed protection mechanisms to expose itself even in the most intense sunrays all day long. Payot Paris – the French skin care line owned by Puig – is capitalizing on the mighty sunflower with its latest launch, Benefice Soleil. The four-SKU line features everything from an Anti-Aging Protective Cream SPF 30 for Face and Sensitive Areas to an Anti-Aging Repairing Milk for Fa...

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